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Tag Archives:, 2000-2017

So, it’s come down to this: I’m shutting down. Last month, my server got attacked by hackers, taking all of our WordPress-powered sites down. Although the site and its archives have since been restored, I’ve eliminated the commenting system from Scrubbles and don’t plan on writing any more blog entries. Like many other bloggers, maintaining this particular site for a dwindling audience got to be too much of a chore. quietly launched in 2000, and its heyday was in 2001-2003. Despite a lot of efforts to maintain an interested readership, the last ten years have personally felt like shouting into a vast, empty canyon. “Is anybody there?,” I’d constantly say – and no one would answer. Despite that bitterness, I’m so pleased at how my little blog came out. Better to have a readership, however brief, than to never have had one at all.

This isn’t to say that I’ve given up on writing or blogging. For the past 18 months, I’ve been busy at work on a book which will (fingers crossed) prove incredibly useful for a specific market. That exciting venture will be ready later on this year. After the hacking incident, I’ve also tried blogging at This time, I’m going to stick to a one-story-a-week schedule!

It’s been a wonderful, illuminating 17 years. Thank you.

A Mix with Room for Cream


Dark Roast: Winter 15 Mix came about as a result of listening to a lot of stimulating yet unobtrusive music while writing reviews. Finding the perfect music for that situation entails lots of things – either no singing or non-English vocals, strong melodies, upbeat vibes, jazz modulations that don’t often delve into indulgent noodling. Most often than not it leads to ’60s Brazilian music and Bossa Nova-inspired stuff, whether it’s American lounge or groovy Italian soundtracks. The 61-minute program on Dark Roast reminds me of waking up with a nice cup of coffee, ready to get to work.

Listen to Dark Roast at Mixcloud, or via the handy player below:

Dark Roast: Winter 2015 Mix by 4colorcowboy on Mixcloud Is Fifteen Years Old screen shot, March 2001 (Via The Wayback Machine). screen shot, March 2001 (Via The Wayback Machine).

In the midst of filing Blu Ray reviews and preparing Christopher‘s next novel for publication, it crept up on me that the weblog has been in existence for fifteen years. Can you believe it? I can’t.

Back in July 2000, I was an itchy music reviewer and wannabe cultural critic with a limited web presence (basically a portfolio, a rudimentary “about me” page with a few links, and a monthly roundup of albums I was enjoying at the time). Weblogs were just getting started – Blogger had been in place for just a year at that point – and most of the existing blogs were tech-oriented or online diaries. Inspired by sites like Boing Boing, Pop Culture Junk Mail and Robot Wisdom, I signed up with Blogger and used it to set up a daily log of links, observations and ephemera to be housed at an address on my local ISP’s server (I think it was Using a rudimentary knowledge of HTML and CSS and the Blogger engine, the simple, Twitter-esque blog shown in the above screen shot came about. In those days, I remember hand-coding each month’s entries and manually including the archived pages on the blog’s sidebar. Blogger also lacked a commenting system (!), so I used a script authored by the fabulous Kris Howard at Blogging was that much of an isolated, fringy interest – but not for long.

The earliest topics at Scrubbles included things like obviously doctored publicity photos, the singing career of actress Tuesday Weld, and a strange hand-painted folk art sign hanging in my neighborhood. To my gobsmacked surprise, these ruminations started attracting an audience. Just a few months after Scrubbles launched, Matt Kingston of Hit Or Miss added Scrubbles to a directory of gay male bloggers. This introduced me to a whole bunch of great guys, many of whom I still consider friends. After the domain was secured that autumn, it started a flurry of posts, links, reading and reacting – I totally threw myself into this blogging thing and loved it.

As improbable as it seemed that the early actually had a readership, things really took off in 2001-03. In September 2001, my idols at Boing Boing added to their “Best Blogs” sidebar, an honor shared by just a dozen-odd others. The band Weezer added a link to Scrubbles on their official website. People started visiting daily by the hundreds, drawn in by links from other weblogs. I kept things fun, kitschy, thought-provoking, concise, interesting. Snarky, pop culture-oriented blogs were becoming more common at this point, yet stood out enough to even appear on several year-end Best-Of lists (yeah, that shocks me, too). screen shot, June 2004 (via The Wayback Machine). screen shot, June 2004 (via The Wayback Machine).

As fantastic as the heyday of was, I could already feel the buzz waning as soon as Spring 2004, when some of my entries were published in a book on blogs. Ironically, this came as I quit my job in late 2003 and was able to devote time to longer, more thoughtfully written pieces. It wasn’t from a lack of trying on my part. People were moving on to the next thing, however – post 9/11, the so-called “War Bloggers” had crashed the scene like a bunch of frat boys at a nerd party. Weblogs were no longer idiosyncratic musings on random ancient-history crap like mine – they had to be about something, dammit! Hey, the nice thing about blogging was that there was room for everyone. In short time, the new blogging paradigm was set – hyper-specific on topics, smoothed-out, preferably endorsed by a mainstream news outlet and maintained by a group of office drones. I did my best to adjust, but ultimately these changes left me out in the cold.

Although readership dwindled in the mid-2000s, I went out of my way to make my own quirky corner of the net. An update on the blogging service Movable Type completely hosed the archives up through mid-2005. The ensuing migration to WordPress served as an excuse for a slight reinvention. It ultimately didn’t amount to much in terms of resonating with an audience, yet this space was finally solidifying into what I originally envisioned it to be. Posts were devoted to vintage magazines and illustration, scans of printed ephemera, sharing goofy songs from the past, communicating joy at coming across something cool on YouTube. screen shot, February 2010 (via The Wayback Machine). screen shot, February 2010 (via The Wayback Machine).

Blogging still serves a fantastic opportunity for individuals to have a voice on the internet. flailed a bit during 2008-12, a time when most bloggers were abandoning the format in favor of quick, easy social media networks like Facebook and Twitter. I kept soldiering on, posting weekly updates on movies, television, music and books that captured by fancy. Nobody cared, which only made me frustrated and depressed. I took to Twitter and Facebook, shocked and surprised that some of the people with whom I was friendly with during Scrubbles’ heyday wouldn’t give me a second look. Many others were accepting, however, and for that I’m grateful – plus, I’ve made several new friends on each new platform. Because I have many thoughts that don’t fit elegantly in a status update or tweet, is still here. Perhaps it’s not updated as frequently as I’d like to (once a month, basically), but I’m happy with the obscure-book-sharing mojo it has now.

As for the blogging world in general, it’s less visible yet active as ever – industrious, clique-y, yet not too engaging (my opinion, of course). Occasionally I’ll come across an utterly fantastic, awe-inspiring weblog like Codex 99, but those are few and far between. For the most part, the scene has become something of a pissing contest to see who could out-geek each other the most. There’s enough goodness in the chaff to keep me going, however. See you for the next anniversary.

When It’s Time to Change

Japanese Friendship Garden, Phoenix AZ 2012

Changes are afoot for this old weblog, as you can see with the minimalist re-design (big thanks to Kris for helping out!). is not going away any time soon, but the redesign is part of a larger effort not to place so much of my online identity on a made-up word that I came up with on a whim in July 2000. This has been brewing for awhile, but probably the tipping point was regularly searching for “Scrubbles” in Twitter and finding out about all the stupid, illiterate, vulgar people who used that word. If anything, is not stupid, illiterate or vulgar — so essentially Matt Hinrichs will be diversifying himself from his origins.

Not to fear, however — I will definitely keep going with thoughtful, long-form posts at least once a week. The weekly Flick Clique is going away, but I will make sure to periodically post on films that catch my eye (don’t forget to check out my DVD Talk reviews!). Mostly I’d like to use this space to get back to exploring design, illustration, retro kitsch and other stuff in more detail than would be contained in yer average tumblr post. It’ll be loads of fun, and I already have a swell book (a birthday gift to myself) that will be shared here shortly.

Like I said, the redesign is just part of a bigger re-branding project for me. It includes:

  • My new Matt Hinrichs Design & Illustration portfolio page, now at Cargo Collective. This replaces the self-hosted, old-style HTML site that I’ve hand-coded since ’bout 1996. While it still needs to have a few pieces added, the site looks nice and professional.
  • A Tumblr page with its own domain – 4 Color Cowboy. This is where I’ll be posting short daily stuff – images, videos, songs, whatever. I’ve long had an aversion to sites like Tumblr that are so damn passive, but I suppose this is a sign that I’ve finally joined the Borg. Surprisingly, Tumblr is a fun, fun place and their interface (unlike WordPress) is a breeze to set up and use.
  • My Scrubbles Twitter profile has been rechristened 4 Color Cowboy with a new profile design. Exciting, and a little nerve-wracking since there’s the possibility that my current followers will get confused and un-follow me. Since Twitter is more readily identified with their users’ real names, however, I’m not too fearful of that.
  • My Flickr user name has also been re-branded to 4 Color Cowboy, although the URLs for all the images remain the same.