I have very specific memories connected with the posters at Disneyland – approaching the park, driving into the no-longer-there parking lot, striding towards the gingerbread ticket booths, the first concrete thing I’d see of our adventures ahead would be those iconic posters, affixed to the bases of the Monorail pylons and inside the tunnels leading to Main Street U.S.A. Each poster was a trip in itself – the vine-entrenched intrigue of the Jungle Cruise, the topsy-turvy whimsy of Alice in Wonderland, the hitchhiking ghosts of The Haunted Mansion, the kinetic energy of the PeopleMover’s Superspeed Tunnel – a gallery of future memories waiting to be experienced.
Poster Art of the Disney Parks, a coffee table book published by Disney and written by Danny Handke and Vanessa Hunt, comprehensively explores this angle of that pixie dust-strewn universe. As Tony Baxter’s intro explains, poster art is an integral part of the Disney theme park experience. The book’s 11″x14″ size gives ample space to the best posters, with many getting a full page to themselves (although one of my personal faves, the Columbia sailing ship, gets a mere quarter page). Divided into “lands,” the book includes nearly every poster created not just for Disneyland but for all of the Magic Kingdom theme parks (Epcot, Hollywood Studios and Animal Kingdom are absent). It’s interesting to note the different ways Disney uses to approach the same attraction in each park, with some intriguing little differences – such as the Euro Disneyland train engine sporting a pair of antlers. The book also contains separate chapters reproducing the Art Noveau influenced designs used for Tokyo DisneySea and the optimistic 1920s to ’50s era throwbacks employed on Disney California Adventure’s recent overhaul.
Two things in particular impressed me about this one. Firstly, they give credit to the unsung artists behind these posters (hooray for that). Secondly, they include lots of fascinating unused poster concept art. Before getting this, I never realized that most of the iconic poster designs from Disneyland’s early years were tied into one talented man – Bjorn Aronson. Aronson’s playful, cleanly modern, eclectic yet unified poster art probably did more to establish Disneyland’s visual identity than anything else. It’s astonishing stuff, and this book reproduces them with vivid clarity.
Poster Art of the Disney Parks can be purchased here at Amazon.com.