General Foods’ Home Meal Planner from 1961 was a booklet that Christopher found on the Free pile at his workplace. It outlines how to plan your meals smartly and efficiently — involving lots of General Foods products, of course. Amongst the tips and recipes are some wonderful typography and illustrations depicting a perfect housewife preparing meals for her nuclear family. For dealing with something as mundane as meal planning, the whole thing is incredibly elegant and Betty Draperish. Several images from the booklet were scanned and posted in my Cool Vintage Illustration flickr set.
Speaking of Betty Draper, we’re finally getting into Mad Men. Seemingly everyone I know was raving about the show when it first premiered, and I subsequently checked out an episode. It was … just okay. Beautifully crafted with a committed cast, but also cold, excessively dour and (worst of all) having a smug, revisionist attitude about the ’60s. I decided to give it another try when Amazon had a sale on the DVDs last year. Although the first few episodes still have that annoyingly smug tone, both of us were soon wrapped up in the drama and storylines. There were still a few so-so episodes from that year, but now we’re halfway through the second season DVDs and there’s a noticeable improvement in the acting and plot development. Can’t wait to check out the following two seasons — what an enthralling drama.
Anyhow, let’s indulge in something that Betty Draper would obviously find quite handy (whenever she isn’t fretting about her heel of a hubby):