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May 09, 2004

Dispatches from La-La Land

wetmag.jpg Sharpeworld brings us another dazzler: two complete issues of the influential punk-era magazine WET. Very glossy, very West Coast. The faded glamour of L.A. and the jaded irony of New Wave go together like peanut butter and jelly - a scene this publication captured before it became a cliché.

Speaking of which - what about the milk mustache ad where Mary-Kate or Ashley (dunno which one, probably the "wild" one) is wearing a Velvet Undergound and Nico t-shirt. Final proof that anything and everything that was once cool can be co-opted and commercialized. Do they really like the Velvet Underground's music? Or Andy Warhol? Or bananas?
Posted by mhinrichs at May 9, 2004 05:00 PM

Comments

have you never heard of the phrase "never judge a book by its cover"? i guess we should update that to never judge a person's taste by the t-shirt they wear.:)

about a year ago or maybe two punk rock t-shirts were all the rage here in taiwan. i mean you'd see kids(and tv hosts) wearing shirts for the sex pistols, or wayne county...of course 90% of these kids wouldn't even know what punk was(or worse yet think it meant linkin park or avril lavigne).

for some reason the punk rock shirts didn't surprise me as much as when i saw someone wearing an alien sex fiend shirt. i don't know why, but that surprised me more.

Posted by: william at May 9, 2004 07:56 PM

Haven't seen the Olsen twins -- I'm sorry, sisters -- ad for leche yet, but it brings to mind other examples I've seen where the t-shirt doesn't make the man (or woman). One of my favorites is soft-popper Peter Cetera wearing a Bauhaus t-shirt in a music video. I also saw a photo of that Firestone guy from the Bachelor sportin' an MC5 shirt. Maybe' he's a fan, but I doubt it.

Posted by: Ion at May 10, 2004 02:56 PM

As someone who was intimately involved in the LA punk scene in '78, I'm aghast that this slick publication is being touted as somehow representative of the beginnings of New Wave. I'm not sure who was in Wet's target demographic, but I can assure you that it wasn't anyone hanging out at the Whiskey, Madame Wong's, or The Masque unless they were reading it secretly under the covers at home.

Far better chroniclers of those times were 'zines like Flipside and Back Door Man. When I get some free time, I'll scan a couple of my old issues.

Posted by: MrBaliHai at May 11, 2004 10:42 AM

Do it, Matt!

I love the WET editorial design, but the ads for salons and fashion designers suggest that it was aiming for a more upscale clientele than the chains-'n'-mohawks crowd. But in terms of page design, it was and still is pretty cutting edge stuff.

Posted by: Matt at May 11, 2004 02:09 PM

I dug around a bit tonight, but couldn't find where I stashed my 'zines. I'll take another stab at it when I get back from Beijing.

That cut-'n'-paste layout style of theirs is very reminiscent of what my old buddy X-8 was doing with the early issues of Flipside a year or so earlier. It'd be interesting to ask him if he knew anyone on Wet's staff.

Posted by: MrBaliHai at May 11, 2004 06:19 PM

I've actually heard that the Olsen twins have good taste in music. Or was that Monica Lewinsky? Maybe both. Just because they make their bread by appearing on Access Hollywood doesn't mean they have lowbrow taste.

Posted by: tim at May 13, 2004 01:03 PM

Let's see. A young pretty girl with white stuff on her mouth while she's wearing a banana t-shirt? It once again proves my theory that advertising is full of perverted bastards.

Posted by: jimmie folentos at May 20, 2004 11:44 AM

In the Got Milk? ad, she was wearing an Andy Warhol t-shirt. Andy Warhol. Does he really have anything to do with Velvet Underground, or did they just rip off his ideas, like many, many other bands?

Posted by: madison at July 8, 2004 07:08 AM

Wait a second, are you saying the vu ripped off andy warhol... i think not. Sometimes people label andy warhol as producer of the vu and nico album. They did not rip off his ideas. Is that what you were saying?

Posted by: nicole at July 29, 2004 06:47 AM

i love the shirt that ashley olsen is wearing in the got milk ad, i have been trying to find it for like 2 months. regardless of weather you have any appreciation of punk rock or the Velvet Underground the shirt is hot. it is also JUST A SHIRT. i apreciate the punk, well more greenday (which i love, but wouldn't consider hardcore) i love the shirt and Andy Warhol. i also think that a lot of people, don't like to see other peoples' views, yet will judge them in a second, you need to realize that you should get over yourself, and a shirt is a shirt, regardless of what is on it.

Posted by: margaret at November 16, 2004 05:39 PM
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