Book Biz Blues

This article on finding success with a self-published book using unconvential publicity means struck a chord with me. Terry Teachout's blog entry linking to said article illuminates the frustrations of people who have self published books: the mainstream media won't touch them with a ten foot pole. We've been encountering this with Mama Cat. So what have we done? Sent a few copies to big media in vain hopes of it being noticed, local media outlets (including my ex-colleagues at The Arizona Republic), a few prominent bloggers, family members and friends; wrote about it here. Overall the response has been so-so, kind of lukewarm. I don't have any experience with this, so I'm at a loss as to what to do. Our best bet might be pushing it to niche-y publications aimed at pet lovers, such as 'Cat Fancy' magazine. What else?

By the way, 'Mama Cat' is currently ranked at 2,636,259 on Amazon. Woo hoo for us.
Posted by mhinrichs at January 22, 2004 12:47 PM