Hey, Your Aztec Theme Is In My Consumer Electronics!
Yesterday, while shopping for holiday gifts, I went to our local Fry's Electronics emporium. What a trip. For those who don't know Fry's, most of these cavernous stores are elaborately decorated in
Disneyland-like themes that extend to every detail - walls, floors, signage, you name it. The Phoenix one has an Aztec theme. Products are displayed on fake rocks, the ceiling is painted with white clouds, and there is a mini temple with brown-skinned native mannequins and stuffed animals in the store's rear. It's wild - but the place is overlit and noisy as well, making trips there a truly Fellini-esque experience.
Every Fry's has signs that explicitly forbid the taking of pictures. Nevertheless, someone has started a website documenting the themed stores, illegally or not. Apparently some people have had awful experiences there. At least I've got to give Fry's credit for making their stores unique.
Posted by mhinrichs at December 10, 2003 02:18 PM
