Girls and Dolls
Girls and Dolls is a long but worthwhile article on the phenomenon of
American Girl dolls. American Girl dolls represent ordinary children from various historical periods. In a move of marketing genius, each one comes with detailed backstories - and the implicit message that your American Girl is not complete without
all of her American Accessories. I wasn't aware that they've expanded into contemporary dolls (such as surfer girl
Kailey).
Is that really such a good idea? I'm thinking of the parents, rationalizing that these things are educational while dropping fifty bucks on a
miniature 18th century chocolate set. Think about all those lost profits, Mattell!
Posted by mhinrichs at August 7, 2003 04:29 PM
