In the midst of filing Blu Ray reviews and preparing Christopher‘s next novel for publication, it crept up on me that the Scrubbles.net weblog has been in existence for fifteen years. Can you believe it? I can’t.
Back in July 2000, I was an itchy music reviewer and wannabe cultural critic with a limited web presence (basically a portfolio, a rudimentary “about me” page with a few links, and a monthly roundup of albums I was enjoying at the time). Weblogs were just getting started – Blogger had been in place for just a year at that point – and most of the existing blogs were tech-oriented or online diaries. Inspired by sites like Boing Boing, Pop Culture Junk Mail and Robot Wisdom, I signed up with Blogger and used it to set up a daily log of links, observations and ephemera to be housed at an address on my local ISP’s server (I think it was blue.psn.com). Using a rudimentary knowledge of HTML and CSS and the Blogger engine, the simple, Twitter-esque blog shown in the above screen shot came about. In those days, I remember hand-coding each month’s entries and manually including the archived pages on the blog’s sidebar. Blogger also lacked a commenting system (!), so I used a script authored by the fabulous Kris Howard at Web-Goddess.org. Blogging was that much of an isolated, fringy interest – but not for long.
The earliest topics at Scrubbles included things like obviously doctored publicity photos, the singing career of actress Tuesday Weld, and a strange hand-painted folk art sign hanging in my neighborhood. To my gobsmacked surprise, these ruminations started attracting an audience. Just a few months after Scrubbles launched, Matt Kingston of Hit Or Miss added Scrubbles to a directory of gay male bloggers. This introduced me to a whole bunch of great guys, many of whom I still consider friends. After the Scrubbles.net domain was secured that autumn, it started a flurry of posts, links, reading and reacting – I totally threw myself into this blogging thing and loved it.
As improbable as it seemed that the early Scrubbles.net actually had a readership, things really took off in 2001-03. In September 2001, my idols at Boing Boing added Scrubbles.net to their “Best Blogs” sidebar, an honor shared by just a dozen-odd others. The band Weezer added a link to Scrubbles on their official website. People started visiting daily by the hundreds, drawn in by links from other weblogs. I kept things fun, kitschy, thought-provoking, concise, interesting. Snarky, pop culture-oriented blogs were becoming more common at this point, yet Scrubbles.net stood out enough to even appear on several year-end Best-Of lists (yeah, that shocks me, too).
As fantastic as the heyday of Scrubbles.net was, I could already feel the buzz waning as soon as Spring 2004, when some of my entries were published in a book on blogs. Ironically, this came as I quit my job in late 2003 and was able to devote time to longer, more thoughtfully written pieces. It wasn’t from a lack of trying on my part. People were moving on to the next thing, however – post 9/11, the so-called “War Bloggers” had crashed the scene like a bunch of frat boys at a nerd party. Weblogs were no longer idiosyncratic musings on random ancient-history crap like mine – they had to be about something, dammit! Hey, the nice thing about blogging was that there was room for everyone. In short time, the new blogging paradigm was set – hyper-specific on topics, smoothed-out, preferably endorsed by a mainstream news outlet and maintained by a group of office drones. I did my best to adjust, but ultimately these changes left me out in the cold.
Although readership dwindled in the mid-2000s, I went out of my way to make Scrubbles.net my own quirky corner of the net. An update on the blogging service Movable Type completely hosed the archives up through mid-2005. The ensuing migration to WordPress served as an excuse for a slight reinvention. It ultimately didn’t amount to much in terms of resonating with an audience, yet this space was finally solidifying into what I originally envisioned it to be. Posts were devoted to vintage magazines and illustration, scans of printed ephemera, sharing goofy songs from the past, communicating joy at coming across something cool on YouTube.
Blogging still serves a fantastic opportunity for individuals to have a voice on the internet. Scrubbles.net flailed a bit during 2008-12, a time when most bloggers were abandoning the format in favor of quick, easy social media networks like Facebook and Twitter. I kept soldiering on, posting weekly Scrubbles.net updates on movies, television, music and books that captured by fancy. Nobody cared, which only made me frustrated and depressed. I took to Twitter and Facebook, shocked and surprised that some of the people with whom I was friendly with during Scrubbles’ heyday wouldn’t give me a second look. Many others were accepting, however, and for that I’m grateful – plus, I’ve made several new friends on each new platform. Because I have many thoughts that don’t fit elegantly in a status update or tweet, Scrubbles.net is still here. Perhaps it’s not updated as frequently as I’d like to (once a month, basically), but I’m happy with the obscure-book-sharing mojo it has now.
As for the blogging world in general, it’s less visible yet active as ever – industrious, clique-y, yet not too engaging (my opinion, of course). Occasionally I’ll come across an utterly fantastic, awe-inspiring weblog like Codex 99, but those are few and far between. For the most part, the scene has become something of a pissing contest to see who could out-geek each other the most. There’s enough goodness in the chaff to keep me going, however. See you for the next anniversary.