Category Archives: Paper

It’s a Small World After All

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Although it sports an unassuming, slapdash cover, Trademark Designs of the World is one of the most stimulating books I’ve ever had the pleasure of owning. First published in 1975, the slim paperback is the result of an offbeat collecting quest done by Japanese designer Yusaku Kamekura (1915-1997). All it amounts to, really, is a bunch of black and white company trademarks – 699 of them, to be exact – designed throughout the flourishing, consumerist post-World War II Modernist period. Kamekura arranges each trademark with great care and precision, with subtle numbered annotations next to each one (their credits and countries of origin are printed in an index in the back).

This book contains hardly any text, just page after page of ’50s-’60s Midcentury Modern Graphic Coolness. Although a preface by the famous designer Paul Rand might indicate that Kamekura’s collection is centered on iconic American trademarks (such as Rand’s IBM logo), most of the contents, surprisingly, are European and wonderfully obscure. While the pages contain a lot of the kind of austere, abstract stuff one would expect, most of the trademarks have a playful vibe, cleverly distilling letters, heraldry, and animal shapes to their most basic forms. Kamekura’s well-thought-out groupings of various trademarks on each page also inspire. I still find new, exciting stuff from paging through this book, despite having it for several months now. As a matter of fact, it’s proving to be a great resource for the visuals in my own upcoming how-to book.

In 1981, Trademark Designs of the World was reprinted as a low-cost paperback by Dover. While that edition has gone out of print, the book can be found cheaply at Amazon.com or Ebay.com. Highly recommended, folks!

Sun and rooster logos.

Sun and rooster logos.

Logos based on traditional European heraldry designs.

Logos based on traditional European heraldry designs.

Logo for Droste & Sohn, a German canned beef company.

Logo for Droste & Sohn, a German canned beef company.

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Logo for Hotel Sherman.

Logo for Hotel Sherman.

Fantastic spread with animal logos.

Fantastic spread with animal logos.

Pinwheel and abstract logos, artfully arranged.

Pinwheel and abstract logos, artfully arranged.

A favorite - London Mystery Magazine logo by  Eric Frazer.

A favorite – London Mystery Magazine logo by Eric Frazer.

Industrial objects, incorporated into modern logos.

Industrial objects, incorporated into modern logos.

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Look What I Found: Vacationland, Summer 1982

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Here’s a pristine issue of Vacationland from Summer 1982, added to my collection. This was a magazine produced by the Disney company and given away to hotel guests in Anaheim and Southern California. I remember poring through this particular issue as a kid on our somewhat frequent family vacations there, and it’s kind of a trip to see it again! Fascinating to see the company when it was prepping Epcot Center for opening, and constructing Tokyo Disneyland and a top-to-bottom makeover for Fantasyland in Disneyland.

As for the trip itself, I remember experiencing the TRON Superspeed Tunnel in the PeopleMover and playing a game of Frogger in the Starcade at Tomorrowland (in retrospect, kind of a weird thing to spend valuable Disneyland time on). Of course, our family tradition was making a beeline for Pirates as soon as the park opened, and we were wowed by the Main Street Electrical Parade. I also got ribbed for being a 13-year-old boy still into Disney. Guess what? I’m a 48-year-old man into Disney, and anyone who takes issue with that fact can kindly and gently shove it.

Here’s some photos from that issue – don’t forget to click the image for a full-sized version! And kindly keep your hands and feet inside the ride vehicle at all times.

Hostess advertisement featuring Robin Hood characters posing in from of the Fantasyland Skyway station (demolished in 2016 to make way for Star Wars Land).

Hostess advertisement featuring Robin Hood characters posing in from of the Fantasyland Skyway station (demolished in 2016 to make way for Star Wars Land).

Article on the Ronald Reagan anamatronic added to the Hall of Presidents in Walt Disney World.

Article on the Ronald Reagan anamatronic added to the Hall of Presidents in Walt Disney World.

Universal Studios Tour ad, from when they pitched themselves as an actual working movie studio with tours and not a theme park.

Universal Studios Tour ad, from when they pitched themselves as an actual working movie studio with tours and not a theme park.

This spread captivated my imagination - on the sign painters of Disneyland!

This spread captivated my imagination – on the sign painters of Disneyland!

Sea World advertisement opposite an article on the Tokyo Disneyland project.

Sea World advertisement opposite an article on the Tokyo Disneyland project.

Article on EPCOT Center (later shortened to just Epcot) flanked by ads for Gray Line Tours and Northern California.

Article on EPCOT Center (later shortened to just Epcot) flanked by ads for Gray Line Tours and Northern California.

Article on 1983 New Fantasyland flanked by ads for the San Diego Zoo and something called The Kingdom of Dancing Stallions.

Article on 1983 New Fantasyland flanked by ads for the San Diego Zoo and something called The Kingdom of Dancing Stallions.

Vacation Fun Spots - love this graphic!

Vacation Fun Spots – love this graphic!

Marineland ad highlighting the Baja Reef swim-through aquarium. I went on this, and the water was so cold!

Marineland ad highlighting the Baja Reef swim-through aquarium. I went on this, and the water was so cold!

Classy Knott's Ice Spectacular ad opposite a tacky Catalina Island boat tour ad.

Classy Knott’s Ice Spectacular ad opposite a tacky Catalina Island boat tour ad.

Local restaurants in Anaheim; Roger Folk Gallery in Laguna Beach.

Local restaurants in Anaheim; Roger Folk Gallery in Laguna Beach.

Knott's Berry Farm advertisment.

Knott’s Berry Farm advertisment.

Terrapin Stew and Black Bottom Pie

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One often finds neat things in used books. Prepping for an upcoming LitKids print, I ended up buying an old copy of that kitchen standby, The Joy of Cooking. This particular book was perfect, a 1952 edition with the cover no longer attached yet complete, relatively pristine pages inside. The pages will look excellent behind this print’s artwork – a saucy, lip-smackin’ cupcake.

Aside from providing great background for my print, there’s a lot more to this Joy of Cooking that reveals the attitudes of the ’50s. First off, the little illustrations that accompany the recipes are brilliant – stylized yet simple enough to convey what the instructions can’t. They remind me of Andy Warhol’s early stuff, although it’s not his (Warhol did illustrate a cookbook, once). The recipes themselves are pretty intriguing, as well, heavily reliant on fatty/rich ingredients and dishes that are meant to impress guests (including every kind of hors d’oeuvres imaginable). One fascinating part – probably not in the current edition – details how to prepare a live turtle for stew meat!

As with every other pre-owned book that I come by, I ponder the previous owner(s). Did they read and enjoy the book, or did it sit in a box, unloved for years and decades? Other than a few penciled-in notations and random stains in the dessert section (the part I needed!), there was little to indicate who had this Joy of Cooking. Somewhere along the line, however, a home cook decided to slip some intriguing bits of paper within — a couple of newspaper clippings and a handwritten list of ingredients. Not much to go on, right? But I love the little story these bits of paper tell. In 1985, somebody used this older copy of Joy of Cooking to help prepare a Thanksgiving dinner. The research included the “Better Living” section from a Rhode Island newspaper, The Bay Window, and a separate newspaper clipping with a Roast Stuffed Turkey recipe (by the way, the Window‘s ’80s food editor Lynda Rego is apparently still in Rhode Island, writing a genealogy column for a different newspaper). The book also has a hand-written list of ingredients on pink paper, for some kind of sugary dessert. Those bits of ephemera, and a few choice bits from the book, are pictured below. Bon appetit!

Carving a turkey, illustrations by Ginnie Hoffman and Beverly Warner.

Carving a turkey, illustrations by Ginnie Hoffman and Beverly Warner.

Ephemera from a 1952 edition of The Joy of Cooking.

Ephemera from a 1952 edition of The Joy of Cooking.

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Preparing a turtle for stew (yuck!); cutting pea pods.

Preparing a turtle for stew (yuck!); cutting lima bean pods.

Apple custard recipe.

Apple custard recipe page with stains.

Preparing macaroons from The Joy of Cooking (1952 ed.), illustration by Ginnie Hoffman and Beverly Warner.

Preparing macaroons from The Joy of Cooking (1952 ed.), illustration by Ginnie Hoffman and Beverly Warner.

Test print for "Tempting Cupcake" LitKids print.

Test print for “Tempting Cupcake” LitKids print.

Sincerely Yours

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True confession: if I wasn’t an artist and designer, I’d probably be an archivist (and a kick-ass one, at that). The recent book Pen to Paper: Artists’ Handwritten Letters from the Smithsonian’s Archives of American Art resonated with me because it dovetails those two personal loves – art and archiving – so well. Mary Savig, curator of manuscripts at the Archives, selected 55 standout examples of artists’ letters from the museum’s files to be reproduced in these pages. Each letter gets printed on a full page (or more), alongside context-setting descriptions of what happening in each artist’s life written by an art historian.

Once one gets through Savig’s scholarly, too-analytical introduction, these letters offer a lot of enjoyment and surprises. More often than not, they afford glimpses of the casual, candid sides of otherwise dusty names. Several letters are simple, lovely salutations to family and friends, while others delve into weightier matters.

The correspondence in Pen to Paper came from the desks and workspaces of many big names, including Jackson Pollock, Georgia O’Keeffe, Joseph Cornell, Mary Cassatt, Isamu Noguchi and Eero Saarninen (gee, but Mr. Saarinen’s writing sure was precise). Arranged alphabetically by artist’s name, the letters range in age from the early 19th century up through 2004, when handwritten letters had been replaced by e-mail. Superficially, it’s a cool book to page through and drink in all the different handwriting and paper styles on display. Many of the mid-20th century letters’ descriptions make reference to the Palmer Method, the classic “cursive” penmanship style commonly taught in U.S. schools. Although the writing is often hard to decipher (on purpose, in the case of The New Yorker‘s Saul Steinberg), the full contents of the letters thankfully get neatly typeset in the back. Which were my favorites? Content-wise, the one that resonated deepest came from earth artist Robert Smithson, who lamented in 1971 (rather presciently) about art being prized for its material, investment value over its life-enriching properties. There’s also an excellent letter from the painter Henry Ossawa Tanner (an artist I’d never heard of) that delves into racial identity in a way that seems strikingly contemporary.

Pen to Paper is available at Princeton Architectural Press or Amazon.com.

Pen to Paper spread with Ray Johnston letter.

Pen to Paper spread with Ray Johnston letter.

Maxfielf Parrish letter with his elegant handwriting (Smithsonian’s Archives of American Art).

Maxfield Parrish letter with his elegant handwriting (Smithsonian’s Archives of American Art).

Howard Finster letter with funky portraits (Smithsonian’s Archives of American Art).

Howard Finster letter with funky portraits (Smithsonian’s Archives of American Art).

Edward Weston spread with a 1936 letter.

Edward Weston spread with a 1936 letter.

Slip Me a Mickey, or Two

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I love vintage newspaper comic strips, their rich visual language, and what they say about the period they were printed in. When it comes to re-introducing vintage comics to a new audience, Fantagraphics is one of the best – repackaging often overlooked strips in handsome bound volumes with expert commentary and historic tidbits. In 2011, they teamed up with the Disney company to take on the task of republishing their Mickey Mouse daily comic strip from its classic 1930s era onward. It’s a fabulous project, still ongoing (the ninth volume, Rise of the Rhyming Man, publishes this month). I’d even go as far as to pronounce first volume, Race to Death Valley, as the best book of this type I’ve ever seen. Although I’ve been reading and collecting Fantagraphic’s Complete Peanuts books since they first came out in 2005, the quality of the the first two Mickey volumes has prompted me to switch (besides, Charles M. Schulz, bless his soul, got kind of safe and bland by the mid-’70s).

Probably the most significant thing these Mickey Mouse books does is to put the name of its artist and writer, Floyd Gottfredson, front and center. Although Walt Disney himself drew the first Mickey strips from the late ’20s, he eventually came to rely on a team of men to write and draw the strip –despite Disney’s unique signature printed on every installment. Initially hired as an in-betweener in Disney’s animation department, Gottfredson quickly appealed to the boss to take over duties on the daily strip. Disney waved his magic wand and granted Gottfredson his wish in 1930. Smart move on Disney’s part – the then 25 year-old Gottfredson ended up guiding the Mickey Mouse strip for a full 45 years! That’s nearly as long a tenure as what Charles M. Schulz had with Peanuts.

Gottfredson truly put a lot of vivacity and spunk into the Mickey comic, complementing the rodent’s screen image as the scrappy underdog with a heart of gold. The cartoonist transformed what had been a standard gag-a-day format into a thrilling adventure, with broad, character-filled stories which would unfold for months at a time. His first important story was Mickey Mouse in Death Valley, which had Mickey and Minnie Mouse on a frantic search for a desert gold mine belonging to Minnie’s wealthy uncle. In typical Depression-era fashion, they’re pursued by colorful heavies, including crooked lawyer Sylvester Shyster and his dumb henchman Pegleg Pete, along with a mysterious figure known as The Fox. It’s a rollicking tale, with each panel brimming with wonderful details (did Gottfredson slip in a white-haired cousin of Oswald the Lucky Rabbit?). In other stories, Mickey takes on a fearsome cat boxer named Creamo Catnera (a play on real-life champ Primo Carnera), becomes a roustabout at a circus, and tussles with a band of greedy gypsies. In the latter story, Mickey and Minnie’s friends Horace Horsecollar and Clarabelle Cow take on a prominent role. I love how Horace and Clarabelle are the pragmatic older couple pals of impetuous Mickey and Minnie – sadly, their prominence in the Disney cartoons and comics would diminish as the ’30s went on.

Each Fantagraphics Mickey Mouse volume highlights Gottfredson’s best stories from a certain period, in chronological order. While Race to Death Valley covers the years 1930-31 (overlapping into the first week of 1932), the next volume, Trapped on Treasure Island, picks up where the previous one left off, reprinting strips from January 1932 up through the first week in 1934. I purchased both of these volumes at a great discount at Daedalus books. They’re also available via Fantagraphics’s website and (of couse) at Amazon.com.

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Golden Adventures, Brushy Animals

Cornelius De Witt illustration from The Golden Encyclopedia (1946).

Cornelius De Witt illustration from The Golden Encyclopedia (1946).

I feel the need to do a catch-all post sharing the vintage kid books which we’ve come across lately – so here it is! These three books were all acquired at thrift stores and used book sales. For admirers of vintage 20th century illustration, they’re especially great. They are:

  • Adventures in Geography, written and illustrated by Gertrude Alice Kay (1929; revised 1941). A globe-spanning story of a young boy and his eccentric uncle taking a luxury steamboat voyage to exotic locales, described in detail and illuminated by Ms. Kay’s lovely, impressionistic watercolor drawings. The visuals have a classic storybook flair with saturated colors and rounded edges. Gertrude Alice Kay led a fascinating life. Apparently the contents of this particular book first appeared in issues of Ladies Home Journal magazine. It’s a charming, evocative little book.
  • The Golden Encyclopedia, written by Dorothy A. Bennett; illustrated by Cornelius De Witt (1946). This large-format book is a typical encyclopedia, explaining things like plant and animal life, history, industrial production, games, music and geography in a way that’s informative yet never condescending of its young audience. What attracted me to this book was De Witt’s incredibly detailed illustrations, many of which take up an entire page in this 10×13-inch volume. It’s 126 pages, with artwork on nearly every page – an incredible undertaking!
  • The Big Book of Animal Stories, compiled and edited by Margaret Green; illustrated by Janusz Grabianski (1961). A compilation of famous animal legends and stories, brightened by beautiful, brushy artwork by Polish artist Grabianski. His work is delicate yet robust, and filled with joy. Hopefully my photos will suffice, but the blog The Art of Children’s Picture Books did two posts sharing plenty more images from this marvelous book.
Adventures in Geography by Gertrude Alice Kay.

Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

From Adventures in Geography by Gertrude Alice Kay.

The Golden Encyclopedia, illustrated by Cornelius De Witt.

The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

From The Golden Encyclopedia, illustrated by Cornelius De Witt.

The Big Book of Animal Stories, illustrated by Janusz Grabianski.

The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.

From The Big Book of Animal Stories, illustrated by Janusz Grabianski.