Category Archives: Paper

I Got You (I Feel Good)


This is my new birthday tradition – starting a month before the big day (October 8th), I gift myself with a bunch of interesting music, movies and books. The results of this spree are pictured above, along with a few other gifts from family. I ended up getting a lot more books this year, which is wonderful. One of them, Yeah! Yeah! Yeah! The Story of Pop Music from Bill Haley to Beyoncé by Saint Etienne musician and writer Bob Stanley, has been on my radar since the author mentioned it on his Croydon Municipal blog last year. Although I’m just a few chapters in, so far it’s fantastic – a detailed, factual yet charmingly idiosyncratic history of Pop music from the ’50s to the dawn of the Napster era in the late ’90s. Stanley doesn’t subscribe to that hoary old Rock Canon thing that all the important music from that period came from white guys playing guitars – he understands that Pop at its essence is a democratic thing (payola and the whims of record labels and deejays played into it, too). Apparently this book was revised for the U.S. edition, nevertheless I’m enjoying Stanley’s insights into less-familiar musical styles such as Skiffle, which was the British take on Rockabilly.

The other book from this pile I’m currently reading is the 1971-72 volume of Fantagraphics’ chronological hardback reprints of Charles M. Schulz’ Peanuts daily comics. Despite having the lamest-ever celebrity “introduction” (Kristin Chenoweth’s piece is pretty much a brief interview, and a shallow one at that), this volume’s strips are getting more focused (lots of Charlie Brown/Peppermint Patty interplay) and philosophical at this point. This one contains lots of strips with Sally fretting about school – some of my favorites! I’m also looking forward to Victoria Wilson’s giant-sized biography of Barbara Stanwyck, despite the frequent criticism that it needed editing down. This 1,044-page volume only covers the iconic actress’ life up through the year 1940! It looks tantalizing, and besides it should be a breeze compared to Moby Dick. Unless Miss Stanwyck did some whaling in her free time, I don’t see any other comparison between the two.

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Cat Food for Thought is a cute little volume given by my brother and sister-in-law. Those who remember the zippy vintage packaging collected in the authors’ Meet Mr. Product (2003) and Ad Boy (2009) will find the same thing here, with a twist. This and the companion book Dog Food for Thought presents more vintage pet food designs alongside various clever quips about dogs and cats. (Since Christopher also gave some vintage animation cels from a ’70s Good Mews commercial, this will heretofore be officially known as my cat food birthday.)

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The Noble Approach: Maurice Noble and the Zen of Animation Design is another one that I’d been anticipating for awhile. Todd Polson had a dual purpose in mind when putting this book together. It’s both a visually sumptuous tribute to the background artist and designer behind innumerable classic Warner Bros. cartoons and a handy tutorial for artists and animators seeking practical advice on color theory, composition and movement. Not only is the instructional aspect clearly presented and quite handy (I could definitely use the help on color – and Noble was a master at it), the biographical info and copious reproductions of Noble’s beautiful layouts make it a wonderful tribute. Shown stripped of their usual context with Bugs Bunny and/or Daffy Duck overlaid on top, one can truly see that this stuff is art.

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I also made sure to get myself a great vintage illustrated book – last year it was James Beard’s Fireside Cook Book with art by Alice and Martin Provensen; this year, it’s The Abelard Folk Song Book, a 1958 sheet music and history collection featuring the whimsical art of Abner Graboff. This Ward Jenkins blog entry from 2009 shed some light on this overlooked illustrator, along with several examples of his work. It was actually Ward’s detective work that inspired me to look out for his books! I’m happy to finally have an example of his art in my library.

There’s more. Christopher gave me this neat brochure produced by American Cyanamid, in which a prototypical ’50s housewife character named Mrs. Holliday demonstrates the benefits of Formica, Melmac and other completely unnatural substances. It’s all pretty funny, yet the art of Mrs. Holliday and her family are beautiful examples of the modern, cartoony look so popular back then. I really need to scan all of them (the artist is uncredited, unfortunately), but hopefully this one photo will suffice. C. also surprised me with a copy of Automotive Quarterly, a hardback publication geared towards vintage auto enthusiasts. We already saw this particular 1975 volume at the auto museum in San Diego – the cover story is an illustrated essay speculating on the future of car design from our favorite futuristic concept designer, Syd Mead! I’m gonna have to get the scanner out for this one, too.

I like birthdays.

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Sunset Years


Don’t you love this May 1938 cover of Sunset magazine? It heralded the venerable Western Living mag’s 40th anniversary, hence the nostalgic image of a 19th-century train engine. The clean typography and bright colors actually give it quite the contemporary feel – which was definitely in line with what Sunset has always been about. Enough with the memories, it says, let’s go out into the sunshine – and build a patio! From this particular cover, I get a distinct, forward-looking Disneyland Frontierland/Main Street U.S.A./Americana vibe. That’s the main reason why it was posted today at 4 Color Cowboy.

Since my mom had a Sunset subscription in the late ’70s and early ’80s, I grew up with some pleasant times browsing through the mag’s staid yet comfortable images of flowers, cacti, salads, and blissed-out people lounging around on their groovy outdoor, multi-tiered wooden decks. Looking at the covers from that period now, I’m astonished by the color and the simple, restrained layouts (AND they use my all-time fave font, Clarendon). Sunset has had a pretty amazing history – their main office even survived the 1906 San Francisco earthquake to rebuild anew. What a metaphor for Western perseverance! Although it’s still hanging in there – as a watered-down, Martha Stewartish lifestyle publication owned by Time Warner – Sunset‘s 1932-83 period is where it truly excelled as a primer on casual Western living. The covers shown below demonstrate just a part of what made it such a unique icon in publishing history.

Sunset, August 1932.

Sunset, October 1935.

Sunset, April 1937.

Sunset, May 1941.

Sunset, October 1949.

Sunset, October 1957.

Sunset, February 1966.

Sunset, February 1970.

Sunset, February 1972.

Sunset, June 1974.

Sunset, March 1983.

The Places You’ll Go

Paths of the Northwest Explorers, illustrated map by Lloyd P. Pierce for Ford Times magazine, 1962.

In digging around for some interesting stuff to put on 4 Color Cowboy (now at 500+ posts!), I came across these wonderful vintage map graphics from Flickr user matthunterross. The colors, the diagrams, the repackaged history – so much to enjoy. And, further proof that Ford Times was one of the greatest magazines ever printed.

This is a definitive case where one needs to click on the images to see the full details!

“A Hysterical Map of Death Valley” illustrated by Jolly Lindgren, 1948.

Guide to Disneyland Hotel, Map & Special Services, 1973.

Battlefields and Historic Shrines 1861-1865, Edwin Fulwider for Ford Times magazine, 1961.

Walt Disney World Magic Kingdom map, 1977.

Ford Times Guide to Sightseeing in Detroit map by Adele Bichan, 1962.

Guide map of Busch Garden in Tampa, Florida, 1985.

Penguin Droppings

Penguin Drop Caps is a line of republished classic literature that has captured my eye lately. The cover of each brightly hued Drop Caps volume sports a large, fancy letter designed by Jessica Hische, which represents the author’s last name. Hische’s creativity with the letterforms is truly inspiring (check out those little insects on the Willa Cather volume!).

While I’m still not sure that all of these Drop Caps will be added to our home library (for now, I have Austen’s Pride and Prejudice and Cather’s My Antonia), the series as a whole is pretty encouraging proof that nicely made mass-market books are still thriving in these tablet times. Penguin’s Paul Buckley designed the spines, backs and interiors in a thoughtful way that manages to look both hip and stately. The only problem I saw is that the binding is coated with a strange, waxy texture that easily picks up sweat or dirt from readers’ fingertips. Also, Penguin decided to festoon the backs with ugly ISBN stickers which can’t be peeled off (grrr!). The Drop Caps can’t be beat for anyone who desires to have a clean, diverse reading rainbow on their shelves, but for durability issues I think Penguin’s cloth-bound classics may have a slight edge (they’re priced about the same, as well).

Penguin is currently at #16 in the process of publishing all 26 of the Drop Caps books. While P just came out this month, the rest will be released throughout the end of 2014 (Amazon has all the titles listed now, linked below). I just finished A, and am getting ready to start C. Aside from reading B and D in high school, and I about twenty years ago, these are all new to me. Suggestions, anyone?

A – Austen, JanePride and Prejudice
B – Brontë, CharlotteJane Eyre
C – Cather, WillaMy Antonia
D – Dickens, CharlesGreat Expectations
E – Eliot, GeorgeMiddlemarch
F – Flaubert, GustaveMadame Bovary
G – Golding, WilliamLord of the Flies
H – Hesse, HermanSiddhartha
I – Ishiguro, KazuoAn Artist of the Floating World
J – Joyce, JamesA Portrait of the Artist as a Young Man
K – Kidd, Sue MonkThe Secret Life of Bees
L – Lee, Chang-raeNative Speaker
M – Melville, HermanMoby-Dick
N – Nesbit, EvelynFive Children and It
O – O’Hara, JohnButterfield 8
P – Proust, MarcelSwann’s Way
Q – Queen, ElleryThe Greek Coffin Mystery
R – Rushdie, SalmanHaroun and the Sea of Stories
S – Steinbeck, JohnCannery Row
T – Tan, AmyThe Joy Luck Club
U – Undset, SigridKristin Lavransdatter: The Wreath
V – VoltaireCandide, or Optimism
W – Whitman, WaltLeaves of Grass and Other Poems
X – XinranSky Burial
Y – Yeats, W. B.When You Are Old: Early Poems and Fairy Tales
Z – Zafon, Carlos Ruiz and Lucia GravesThe Shadow of the Wind

James Beard’s Fireside Cook Book


Love at first sight? This Brain Pickings blog post celebrates 1948′s James Beard’s Fireside Cook Book, the collaboration between chef and simple foods advocate James Beard and legendary children’s book illustrators Alice and Martin Provensen. The fanciful artwork in that post prompted another episode where I had to get my own copy (and, since I hadn’t owned anything else done by the beloved Provensens, it was a no-brainer).

The book certainly wasn’t a disappointment. With just about every one of its 300 pages containing artwork of some kind, this must have been a major undertaking for the Provensens. I’m talking huge – several full-color artworks on full pages and spreads, along with a few hundred smaller drawings that cleverly use black with a single color (over 400 illustrations in all, according to the title page). Similar in spirit to Charley Harper’s work on the Betty Crocker Dinner for Two Cook Book, the Provensen’s delightful whimsy makes every page sing. I photographed just a few of the highlights for this post and dropped them in my Flickr Cool Vintage Illustration set (click on the photos for a better look).

Aside from the terrific art, Fireside benefits from the timeless recipes and advice of James Beard (1903-1985), a proponent of fresh cooking and non-processed ingredients in American cuisine. This book must have filled a huge need for people in the post-World War II era eager to return to simple, elegant dining.

Simon and Shuster has frequently kept James Beard’s Fireside Cook Book in print over the years, renaming it The Fireside Cookbook in 1982. The current edition adds a new introduction, but it appears to have the wonderful art reproduced in black and white (why??). Vintage copies are still obtainable at a decent price, however (my copy is an eighth hardback printing). Click here to purchase at Amazon.com.

Born Modern: The Life and Design of Alvin Lustig


I purchased Born Modern: The Life and Design of Alvin Lustig as a birthday gift to myself last year. While the imagery in this beautifully done artist’s monograph impressed me right away, I didn’t get around to reading Steven Heller’s comprehensive text until this summer (Heller was assisted on this book by Lustig’s widow, Elaine, who wrote the introduction). Although death at the young age of forty snuffed out his career, Alvin Lustig still stands out as a design icon and one of the more outstanding proponents of modernism. It’s revealed not just with his famous, inventive New Directions book covers, but in everything he did. This book delves into all facets of a life that was sadly short-lived, yet brimming with innovation.

While Lustig remains best known for his graphic design, this book goes to great lengths to prove that he was the 20th Century equivalent of a Renaissance Man. Lustig’s devotion to the purest tenets of Modernism extended not just to graphic design, but also interior design, architecture, furniture, education and theory. Following a short biography, Heller structures the book by discipline (print design, three dimensional design, education, and theory). Like most Chronicle books, the text is supplemented with plenty of beautifully reproduced visuals (including dozens of those fabulous book covers) to linger over. What a talent! One definitely gets a sense of Lustig’s passion for design – and an undercurrent of urgency. Lustig accomplished more in twenty years than many get to do in a lifetime.

Born Modern: The Life and Design of Alvin Lustig was published by Chronicle in 2010. Click here to purchase at Amazon.com.

A sampling of Lustig’s many fantastic New Directions book covers, 1947-55.

The modern and primitive blend in his fabric and interior design.

Graphic identity and interiors for Monte Factor, Ltd. clothing store, 1947.

Playful interoffice memo letterhead for Look magazine, 1944.

More iconic book jacket designs for New Directions, 1946-49.

The cool endpapers are based on Lustig’s 1947 Incantation fabric pattern.