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Monthly Archives: November 2015

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Discovering John Alcorn: Evolution by Design

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As a birthday gift to myself, I bought a coffee table book titled John Alcorn: Evolution by Design. This is one time when it’s appropriate to call it a gift, since this tribute to possibly the most prolific ’50s-to-’80s-era illustrator shares Alcorn’s gifts with the world – corny, yet true!

Co-authored by Alcorn’s son, Stephen, and design historian Marta Sironi, Evolution by Design succeeds as both a comprehensive career overview and a personal remembrance (Alcorn died in 1992). Packed full of beautifully reproduced original art, this volume was an eye-opener. For someone like me who knew Alcorn from his groovy late ’60s commercial peak (e.g., The Fireside Book of Children’s Songs), the breadth and sheer talent displayed within these pages is nothing short of revelatory. This man was a true artist, always searching for the next horizon to explore. Alcorn started out with New York’s legendary Pushpin Studios, branched out on his own to incredible success in the ’60s, then helped shape America’s visual zeitgeist with a vocabulary of sinuous shapes, natural forms, and wild colors. He wasn’t one to rest on his laurels, however. In the early ’70s, Alcorn and his family uprooted to Italy, where he studied the country’s master painters and craftsmen. He remained astonishingly prolific during this time – becoming a favorite of the iconic film director Federico Fellini, among others – although most of this period’s output never made it to the U.S. Returning to these shores in the late ’70s, Alcorn continued to thrive with a gorgeous, mature style highlighted by a thoughtful attention to detail that never appeared fussy. The book closes out with a chapter devoted to one of the artist’s recurring visual motifs, the blooming flower.

John Alcorn: Evolution by Design was published by Moleskine, the notebook company, in 2013. It can be purchased at the Moleskine website or at Amazon.com.

Illustration projects for Mead papers (left) and The Beatles Illustrated Lyrics (right), 1969.

Illustration projects for Mead papers (left) and The Beatles Illustrated Lyrics (right), 1969.

Ad campaign for WCAU radio shown alongside their letterpress plates, 1959.

Ad campaign for WCAU radio shown alongside their letterpress plates, 1959.

Cut-paper student work and advertisement, mid-'50s.

Cut-paper student work and advertisement, mid-’50s.

Fruits and vegetables illustrated for Morgan Press and others, 1981-91.

Fruits and vegetables illustrated for Morgan Press and others, 1981-91.

Logo designs for Italian publisher Rizzoli, 1970s.

Logo designs for Italian publisher Rizzoli, 1970s.

Children's book illustrations, 1969.

Children’s book illustrations, 1969.

Various book jacket designs from the late '60s and early '70s.

Various book jacket designs from the late ’60s and early ’70s.