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Monthly Archives: April 2014

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Louise Fili’s Perfetto Pencils

I’ve long been an admirer of the Deco-inspired, sinuous work of designer Louise Fili – so it was especially delightful to hear that she was available for interviews in connection with her latest venture, Perfetto Pencils. For this boxed set of 12 double-tipped pencils, Fili applied her usual panache with playful typography, polka dots, and a striking color palette. Like her other products, they’re almost too lovely to use up (I’m gonna need the red parts for tracing over my illustrations, however!). Even better, they provide the opportunity for our first interview at Scrubbles.net.

Following the chat, I’ve selected a few of my favorite Fili designs throughout the years. Published by Princeton Architectural Press, the Perfetto pencils are available at Amazon.com.

Your design and typography are characterized by a pared-down elegance and flair, reminiscent of vintage design while avoiding looking aggressively Retro. It takes a lot of discipline to have that aesthetic, but I imagine it also takes a lot of compromising to maintain your high standards – even with clients who are expecting a “Louise Fili” look. How do you convince a client that simpler is better?
Since many of my clients are in the food industry, I can simply explain that good design, like fine cuisine, is about using the best ingredients.

I read that your love of all things Italian extends to listening to their film soundtracks while working. Who are your favorite composers (mine’s Stelvio Cipriani)? Any specific albums you enjoy?
I like to listen to Nino Rota soundtracks for Fellini films, and anything sung by Anna Magnani or Vittorio De Sica.

How did the Perfetto Pencils (Princeton Architectural Press) come about? It looks like this particular project is inspired by the pencil boxes pictured in Italian Art Deco (Chronicle, 1993).
I love my collection of 1930s Italian pencil boxes.  My most preferred are the two-color, double-sided pencils, commonly in red and blue, for teachers to correct homework. (“Errore lieve, segno rosso; errore grave, segno blu”: red for a minor infringement, blue for a serious offense.) When Princeton Architectural Press invited me to come up with a line of gift products, the two-tone pencils seemed perfect—thus the name. Steering clear of blue, my least favorite color, we opted for our signature red and black. 

Finally, one last question – what’s the coolest piece of vintage design ephemera you’ve ever found?
I found a series of pasticceria papers when I was researching the Italian Art Deco book in Milano years ago. That’s what made me want to become a package designer.

Polaner wine labels, 2013.

Scripts: Elegant Lettering from Design’s Golden Age book cover (Thames & Hudson, 2012)

Streamline book cover (Chronicle, 1995)

Good Housekeeping seal redesign, 2009.

Daily Drop Cap contribution, 2011.