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Monthly Archives: March 2014

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Sunset Years


Don’t you love this May 1938 cover of Sunset magazine? It heralded the venerable Western Living mag’s 40th anniversary, hence the nostalgic image of a 19th-century train engine. The clean typography and bright colors actually give it quite the contemporary feel – which was definitely in line with what Sunset has always been about. Enough with the memories, it says, let’s go out into the sunshine – and build a patio! From this particular cover, I get a distinct, forward-looking Disneyland Frontierland/Main Street U.S.A./Americana vibe. That’s the main reason why it was posted today at 4 Color Cowboy.

Since my mom had a Sunset subscription in the late ’70s and early ’80s, I grew up with some pleasant times browsing through the mag’s staid yet comfortable images of flowers, cacti, salads, and blissed-out people lounging around on their groovy outdoor, multi-tiered wooden decks. Looking at the covers from that period now, I’m astonished by the color and the simple, restrained layouts (AND they use my all-time fave font, Clarendon). Sunset has had a pretty amazing history – their main office even survived the 1906 San Francisco earthquake to rebuild anew. What a metaphor for Western perseverance! Although it’s still hanging in there – as a watered-down, Martha Stewartish lifestyle publication owned by Time Warner – Sunset‘s 1932-83 period is where it truly excelled as a primer on casual Western living. The covers shown below demonstrate just a part of what made it such a unique icon in publishing history.

Sunset, August 1932.

Sunset, October 1935.

Sunset, April 1937.

Sunset, May 1941.

Sunset, October 1949.

Sunset, October 1957.

Sunset, February 1966.

Sunset, February 1970.

Sunset, February 1972.

Sunset, June 1974.

Sunset, March 1983.

The Beautiful World of 1981


Whaddaya think about 1981? I created an 8-hour long Spotify playlist exploring the music of that year, to go along with my previous exercises listening to 1968, 2003, and 2013. Like the others, 1981 is a combination of longtime favorites and new finds across a wide variety of genres. This was a year when Arena Rock ruled, the British were doing amazing stuff, R&B shimmered with the fumes of Funk and Disco, and Hip-Hop still had a scrappy, urban aesthetic. Personally, it came as a surprise how much of the playlist evoked a visceral, “riding in mom’s car on the way to the mall” reaction.

In 1981, I was thirteen – an age when many kids transition from passively enjoying something to becoming more deeply involved. That year, I had my own little clock radio in my bedroom. The radio was undoubtedly tuned into a lot of safe local Pop/Rock stations then, although the thing I enjoyed the most was tuning into Dr. Demento every Sunday night with a portable tape recorder on hand. A lot of the hits included here – “Our Lips Are Sealed,” “Rapture,” “Queen of Hearts,” “Urgent,” “Private Eyes,” “Physical,” “I Love A Rainy Night” – are the aural equivalent of chocolate chip cookies. It kind of astonished me how much fantastic music came from that year (or, in a few instances, late in the previous year). There’s a few silly things in there as well, such as “Hooked On Classics” – a tune I forever associate with the campy fashion sequence from the TV special Night of 100 Stars. I suppose you don’t have to have been a youngster in 1981 to appreciate this, but it sure helps.