Love at first sight? This Brain Pickings blog post celebrates 1948’s James Beard’s Fireside Cook Book, the collaboration between chef and simple foods advocate James Beard and legendary children’s book illustrators Alice and Martin Provensen. The fanciful artwork in that post prompted another episode where I had to get my own copy (and, since I hadn’t owned anything else done by the beloved Provensens, it was a no-brainer).
The book certainly wasn’t a disappointment. With just about every one of its 300 pages containing artwork of some kind, this must have been a major undertaking for the Provensens. I’m talking huge – several full-color artworks on full pages and spreads, along with a few hundred smaller drawings that cleverly use black with a single color (over 400 illustrations in all, according to the title page). Similar in spirit to Charley Harper’s work on the Betty Crocker Dinner for Two Cook Book, the Provensen’s delightful whimsy makes every page sing. I photographed just a few of the highlights for this post and dropped them in my Flickr Cool Vintage Illustration set (click on the photos for a better look).
Aside from the terrific art, Fireside benefits from the timeless recipes and advice of James Beard (1903-1985), a proponent of fresh cooking and non-processed ingredients in American cuisine. This book must have filled a huge need for people in the post-World War II era eager to return to simple, elegant dining.
Simon and Shuster has frequently kept James Beard’s Fireside Cook Book in print over the years, renaming it The Fireside Cookbook in 1982. The current edition adds a new introduction, but it appears to have the wonderful art reproduced in black and white (why??). Vintage copies are still obtainable at a decent price, however (my copy is an eighth hardback printing). Click here to purchase at Amazon.com.