I purchased Born Modern: The Life and Design of Alvin Lustig as a birthday gift to myself last year. While the imagery in this beautifully done artist’s monograph impressed me right away, I didn’t get around to reading Steven Heller’s comprehensive text until this summer (Heller was assisted on this book by Lustig’s widow, Elaine, who wrote the introduction). Although death at the young age of forty snuffed out his career, Alvin Lustig still stands out as a design icon and one of the more outstanding proponents of modernism. It’s revealed not just with his famous, inventive New Directions book covers, but in everything he did. This book delves into all facets of a life that was sadly short-lived, yet brimming with innovation.
While Lustig remains best known for his graphic design, this book goes to great lengths to prove that he was the 20th Century equivalent of a Renaissance Man. Lustig’s devotion to the purest tenets of Modernism extended not just to graphic design, but also interior design, architecture, furniture, education and theory. Following a short biography, Heller structures the book by discipline (print design, three dimensional design, education, and theory). Like most Chronicle books, the text is supplemented with plenty of beautifully reproduced visuals (including dozens of those fabulous book covers) to linger over. What a talent! One definitely gets a sense of Lustig’s passion for design – and an undercurrent of urgency. Lustig accomplished more in twenty years than many get to do in a lifetime.
Born Modern: The Life and Design of Alvin Lustig was published by Chronicle in 2010. Click here to purchase at Amazon.com.
A sampling of Lustig’s many fantastic New Directions book covers, 1947-55.
The modern and primitive blend in his fabric and interior design.
Graphic identity and interiors for Monte Factor, Ltd. clothing store, 1947.
Playful interoffice memo letterhead for Look magazine, 1944.
More iconic book jacket designs for New Directions, 1946-49.
The cool endpapers are based on Lustig’s 1947 Incantation fabric pattern.