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Stylish, Fashionable, Plastic

More vintage Bell Telephone ephemeral films — this 1979 tape trumpeting the products in their “Design Line” is probably the goofiest of them all. I actually remember these special phone designs being a really big deal at the time (and coveting the Snoopy and Mickey Mouse models!). Bell even had special stores in shopping malls set up to peddle this stuff, although I never personally saw one. The film is nine minutes long, but totally worth it for all the kitschy designs, fashions and set decor. The most puzzling phone would be the one that folds up into a discreet wood-paneled box. Disguising household technology as wooden furniture when not in use seems like a completely bizarre concept to wrap your brain around, and yet that was a huge thing in marketing radio and TV consoles going back to the ’20s. People who bought Bell’s Stowaway model could be secure in knowing that their phone could be mistaken for a Kleenex box when not in use. A very expensive Kleenex box — these specialty models retailed for anywhere from $39.95 (Exeter) to $109.95 (Antique Gold).

This and more at the fascinating AT&T Archives YouTube channel.

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