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Flickr Friday: Empire Savings Ad, 1957

As a reminder of a more benevolent age in banking, behold an ad that I scanned a few years back for Christopher’s Plastic Living website. It appears that Los Angeles-based bank Empire Savings had a peachy-keen incentive for new customers at the dawn of 1957 – a set of Lifetime plastic melamine dinnerware! The ’50s-era stuff was considered a nice deal, too, since the retail price was comparable to their ceramic cousins. The lady in the ad seems delighted by her new acquisition, despite having to fork over at least $250 for it. I’m liking the midcentury modern building rendering, too.

This was published in the January 7, 1957 “Midwinter” supplement in the Sunday Los Angeles Times.

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