Jingle All The Way

When I was a wee tyke, I loved TV commercial jingles (still love them, don’t kill me). This fact came to mind recently when I was listening to a internet radio station for vintage music and Eddie Cantor singing “Charley My Boy” came on. Although the song was originally recorded in the 1920s, Phoenix residents may recall that it was constantly used as the jingle for a series of cheeseball ads from local tire merchant Charlie Case in the ’70s. The ads I recall employed a male barbershop quartet, but the one below has a lady quartet introducing Charlie. Dig those lush production values, one small step higher than a Tex & Edna Boil SCTV skit:

Watching TV commercials must have warped my brain. Entire conversations I’ve had are lost to me, but I could easily sing all of the local car lot jingles from ’70s-’80s Phoenix. That includes Bell Ford, which if I’m not mistaken is still in use to this day:

Speaking of jingles, the one used at the end of Sun Valley Waterbed was nearly forgotten by me, especially considering that their ads with the perky “Carolyn” were on locally all the time. Blonde Carolyn looked a lot like local newscaster Mary Jo West, so in the back of my kiddie mind I imagined that the two were friends. Whether that was true or not is open to speculation, but I did just learn that Carolyn was once the keyboard player in The Brooklyn Bridge (“The Worst That Could Happen”). I guess tickling the ivories didn’t bring in the same cash that waterbeds later did. All three of these ads come from YouTube user DaddySinister.

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