Turning Trix
So cool: General Mills is rolling out a series of retro cereal boxes in certain stores. Look at the side-by-side comparison of the ’60s-era Trix box with a new one; those old boxes are so much simpler and more appealing. We looked for these in our local Safeway and couldn’t find them. Guess I’ll have to check out Target next. TheDieline.com is a weblog devoted to package design and re-designs (thanks to Eric for pointing me there).
We picked up the Trix, Cocoa Puffs and Cheerios at a SuperTarget a couple of weeks back. I would love to get that Kix box.