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Moogs and Beer, a Heady Combination

I totally dig this old Schafer beer commercial with Edd Kalehoff noodling on a moog synthesizer. It’s the very personification of grooviness. Kalehoff composed the early Price Is Right showcase music, which probably explains why this commercial’s soundtrack has a familiar feel. The clip comes from the DVD for the stupifyingly boring 2004 documentary Moog.

Our next film is a late-’70s promotional clip with producer/synth pioneer Giorgio Moroder. Despite coming across like a pretentious twit in this film, I still find his music so fascinating, so evocative of coke snorting parties and Helmut Newton fashion shoots. As a matter of fact, I’m working on compiling a mix of some of Moroder’s more underrated ’80s productions (Melissa Manchester’s “Thief of Hearts”, anyone?). Check out the man’s voluminous discography here.

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