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Breck or Blecch?

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The task of assembling a Housewife Ads of the ’70s flickr set is ending up a tougher job than I imagined. So far I just have hair care products and toys, with more to follow. These ads are proving difficult to scan, with every wrinkle and dot pattern magnified tenfold on the finished files. It’s as if, starting Jan. 1 1970, the collective publishers of Good Housekeeping, Woman’s Day, Family Circle and McCall’s decided to print everything using the crappiest paper and cheapest inks they could find. I admit this stuff has limited appeal, but it’s fun to come across things like 5¢ off coupons for Hamburger Helper — so enjoy.

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